Cherry! on top!

Red is love. Red is passion...a wine. Cabernet Sauvignon, merlot... We're not here to argue what's better for this spitting evening. However, deep red, the cherry red, belongs to all our hearts. Take a look at that maraschino cherry, finishing off your cocktail. And your banana SPLITS! That bright neon baby on top of everything!

Here's a brief history of the maraschino cherry that we know today--well, it's one big fat lie, an absolute brainwash. The original maraschino is inarguably far from this neon ruby, the conventional cherry on top. It only evolved for the sake of non-alcoholic. Instead of the drunken cherries, we chose to have artificial, bright neon cherries that simply mimic the face of its own brand and be praised for escorting countless cocktails. It is impossible to hate this big flirt.

Maraschino Mag(a-zine) is dedicated to exploring personal yet universal life experiences. It slides down the rabbit hole to capture society's sweet n' sour nature. A society that adores all consuming activities and pushes the commodification of everything. We are born consumers. You and I consume endlessly: arts, literature, films, music, culture, overused vintage denims, rotisserie chicken, Ben & Jerry's Cherry-Garcia, identities, and anything and everything that comprises our lifestyle, who we are. Revealing the contemporary society, confessing sinful life decisions in the storm of consumer culture--a capitalistic cherry on top! Feed your mind and body, let's confess.